The bigger picture – How creating a clear vision benefits your business

“If you don’t know where you’re going, any road will take you there.”  

One of the most important first steps for any business owner is ensuring that you know what you’re trying to achieve in business – if you know where you’re trying to get to, it becomes much, much easier to make an effective plan, and set the right course that will take you there.

In this post, we look at the importance of having a vision for your business, and how this important part of destination mastery will help you to become more successful in the long term.

What is a vision?

When you started your business, it might have been for any number of reasons – you may have wanted to earn more money, gain independence or to create a better future for your family or children.

Your business vision is ‘how’ you’re going to achieve your business and goals – it’s imagining what your business will look like when it’s reached its full potential and you’re finished building it.

It’s a bigger picture that you and your employees can work towards, and the finishing line where everyone’s goals are achieved, and everyone reaps the rewards.

Your vision might be something specific, like becoming the best bakers in the city, or having 100 branches of your business across the world. It could be something that’s a little broader, such as your becoming a household name amongst customers worldwide…

Whatever your vision is, it needs to be something larger, more tangible and more specific than just “making more money”, and an ambitious target that will require you to really develop your business.

Why a vision so important

Once you know where you’re going, then you can start planning how you’re going to get there.

Having a larger vision gives you something to aim for and build towards – it helps to provide you with the right direction, and a target that you can measure your business development against.

When you’ve got a clear vision, it becomes easier to set goals, and to create and implement a plan to achieve these goals, helping to ensure that you’re always moving forward, developing your business and becoming more successful.

Inspiring others

Having a vision doesn’t just give you something to aim for – it also provides something for your employees to push towards and engage with.

Sharing your vision with employees helps them to see the bigger picture in your organisation, and gives them something to aim for.

It helps employees to feel part of an organisation that’s moving forward, going somewhere and that can provide them with future opportunities and rewards that are worth sticking around for.

If you can create a vision that is shared by your employees, you’ll benefit from a happier, more fulfilled and more motivated workforce, and people who stay with your business over the long term.

The next steps

For help in creating your vision, or assistance in any aspect of running a successful business, call Coach Pam today on 07540 888016 and book your free, introductory coaching session.

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