Three Social Media Hacks for the Busy Entrepreneur
- 15th August 2016
- Posted by: Pam Featherstone
- Category: Social Media
As you are a successful busy entrepreneur I’ll keep this very short.
As head of digital platforms for 3 years at a leadership and development company growing both a B2B brand targeting C-suite executives in FTSE 100 companies and starting a consumer brand, membership site and producing weekly video content from scratch whilst leading development of several apps for the company and doing a bit of side coaching I had to learn how to hack social media. It was only after 2 years I finally had a dedicated digital marketer and he also transformed how I looked at social media. So here they are:
#1 Focus- Limit Your Accounts
Do not try and be on every social media platform. This is a huge mistake.
- The platforms are all very different and used for different purposes so you need to understand which one fits well with your business and what your outcome is.
- You won’t be able to do them well. It is better to build a big influence on one platform than a lot of smaller ones spread out.
- It’s hard to keep track. I know this is a hack post so it may sound counterintuitive to tell you you need to spend extra time looking at analytics but there is an important reason. You need to know if it’s working! Even if you are not running paid ads or promoting posts social media is a time investment. Time is money. You wouldn’t spend £5,000 on an ad campaign and not check whether it worked (actually many business owners do but thats a different post). Looking at the analytics allows you to find out what is working and what is not so you know what you can stop doing and what to leverage to get the best ROI on your time investment.
#2 Understand- Sharpen Your Sword Before Cutting The Tree
It was shocking for me to find out that many of the employees in the company I was in didn’t understand the basics of social media. There is an etiquette and there are ways to be more effective and on each platform it is different. That is why it is so important to have a proper strategy for developing your understanding of social media in place. It is constantly evolving. Many business owners make the mistake of not learning because social media started off as a personal platform. It didn’t matter whether you got it right or not you could learn as you go along. However, once it comes to growing your business you need the best people teaching you which is why at iBusiness Coaching we partner with luv4 Marketing who train thousands of business owners around the globe and work as the marketing experts for the largest business coaching franchise in the world. If you’d like more information about our social media masterclass contacts us here.
#3 Plan- Be Proactive NOT Reactive
- Create a social media plan for the year.
- Which platforms will you focus on.
- What are your themes.
- What is your posting schedule.
- What are your outcomes and performance indicators.
- Each month create an asset library of the content you want to post.
- Each week schedule posts from asset library.
- Schedule a time either daily or 3 times per week where you check social media. Do not have it buzzing and reacting. Be proactive in your strategy to grow your business.
If you do these 4 things you will dramatically cut down the time it takes to manage your social media, increase the effectiveness and will understand how it links with your overall business much better.
Most owners don’t make time to plan their business let alone social media which is why we have put together a programme to help successful entrepreneurs be more successful and bring more clarity to their business and social media. The programme consists of quarterly planning masterclasses and monthly education online through the Luv4 Marketing social media course.
If you’d like more information about the programme and the special bonuses it includes contact us by clicking here.